Sep
29

Financial Success: The Poverty Complex

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These in greater supply than you realize!  Read on to find out how you can get more of them.

These are in greater supply than you realize! Read on to find out how you can get more of them.

There’s more than enough money to go around.  The “Poverty Complex” is a term used to describe the feeling that there’s not enough money out there for you to earn, or that other people don’t have enough money to pay for your service or product.  It’s called a “complex” for a reason… because it’s not true.

The fact is that there is enough money floating around in our economy (yes, even in our current economy) for everyone to have their share of the money available.  The difference between those that continue to make money right now versus those that do not is simply their attitude about what’s available.

When I was first starting out in business, I went to every seminar that I could find.  And seeing as how I opened in the fall, I was extremely interested in determining how to spend my marketing dollars in the winter months in order to meet my overhead.  Unfortunately, the consensus from all of the “Gurus” in my field was that you should NOT advertise in the winter.  The reason being that a small business like mine could not compete with all of the larger companies when it came to Christmas-time advertising.

So, as instructed, I pulled all of my marketing through the winter.  And as you might expect, my business declined as I had a decrease in the number of new people coming to my clinic.

By the end of my first year, I began realize that if I were going to be successful, then I needed to have a continual stream of customers throughout the year.  This included the winter months.  So, I decided to try something different during the following winter months.  Instead of pulling all of my advertising, I actually increased my marketing efforts in the Christmas-time months.  And, as you might have expected, my business increased in new customers and profits.

You see, everyone else in my field was all drinking the same Kool-aid.  Everyone else listened to the gurus and removed their advertisements in the winter months as they advised.  When I decided that I was going to continue to attempt to grow my business throughout every single month in the year, including the winter months, I was faced with absolutely NO advertising competition in my field.  My thought process changed to focusing on the potential gains rather than the potential problems.

The same holds true when it comes to your finances.  The moment that you realize that money is always available to anyone that is willing to earn it, you will begin to have more of it.  If you listen to the media telling you that there are no jobs, no money and no hope, that’s exactly what you will get.

But when you realize that there are hundreds of thousands of people that are still making money hand-over-fist in this, and every other economy, you too can share in the action.  Stop listening to the downers and start living the life that you want.  Don’t ever let a poverty “complex” keep you from reaching your financial goals.

You were put here for a purpose, you are greater than you realize and your future will be filled with unlimited opportunities when you decide to become unstoppable.

Be Unstoppable!

Mike

Mike Mason, author of Unstoppable Success, is the Founder of Unstoppable Business Consulting, The Elite Training Center and the Clinic Director of The Chiropractic Care Center.  He is considered one of the nation’s premier experts on business and motivation and lectures on success to sports and business groups.  He is reported to be the future of business consulting.

 

Categories : Financial Success

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