Business Success: Over-deliver



The Greenbrier Hotel. Over-delivering day after day in the hills of West VirginiaThe Greenbrier Hotel, tucked away in the hills of West Virginia, over-delivers to its guests day after day, year after year.

One of the key rules to succeeding in business is to “Under-promise and Over-deliver.”  Whether you own your own business or are employed by someone else, this principle rarely occurs without focused effort.

The two main aspects of the over-delivery process should occur around your clients’ 2 main concerns:  Time and Money.

If you think their product will take 4 days to get to them, tell them 6.  If you think it will take them 4 weeks to see the benefit of your product or service, tell them it will take 6.  If you think their visit to your office will take them 15 minutes, tell them 30.  If you think the benefits of the product or service will last for 4 months, tell them that it will last them 2 months.  Customers, clients and patients take what you say to heart.  Though you may just be making generalizations when you speak to them, they take every single thing you say literally.  Make it a habit to under-promise and over-deliver when it comes to the aspect of time when utilizing your business’ service or product.

Also do the same with the money aspect.  Give your customers, clients and patients more than they pay for.  Make it a habit to always go above and beyond to same them money and over-deliver on your customer service.  Though the habit of giving more than they pay for may cost you a little more initially, you will make it back many times over by creating loyal customers and people that want their friends, family members and colleagues to do business with you.

Remember to always put yourself in your customers’ place.  Would your service or product justify the price you charge for it?  Could it justify twice the price?  Would your service or product justify the time it would take to receive the benefits or the duration of those benefits?  Could it justify twice the price?

When your product could justify twice the fee that you currently charge, your business will begin to explode.  Everyone will know that you over-deliver when other do business with you.

You were put here for a purpose, you are greater than you realize and your future will be filled with unlimited opportunities when you decide to become unstoppable.

Be Unstoppable!


Mike Mason, author of Unstoppable Success, is the Founder of Unstoppable Business Consulting, The Elite Training Center and the Clinic Director of The Chiropractic Care Center.  He is considered one of the nation’s premier experts on business and motivation and lectures on success to sports and business groups.  He is reported to be the future of business consulting.

Categories : Business Success

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